Application of SEO Metrics to Determine the Quality of Wikipedia Articles and Their Sources

The paper presents general results of Wikipedia analysis using metrics from the Toolbox SISTRIX, which is one of the leading providers of indicators for Search Engine Optimization (SEO).

In addition to the preliminary analysis of the Wikipedia articles as separate web pages, data from more than 30 million references in different language versions of Wikipedia was extracted and over 180 thousand most popular hosts was analyzed. In addition, the same sources were compared from different geographical perspectives using country-specific visibility indices.

The paper is available on the Springer website.